Brand Identity Art Direction Print Digital Production
Based in London's creative hub of East London, East End Arts Club is an arts company that champions the art of the poster. Founded by photographer and publisher Helen Edwards in 2010, their mission is to support new and emerging artists across London and the UK by offering limited edition, affordable graphic art prints for the home and work place.
We created a strong graphic mark that acts as a metaphorical (and literal) signpost for the brand. It alludes to growth, positivity and progress whilst giving a subtle nod to the directional aspect of the name.